Storytelling spotlight: What you can learn about storytelling without leaving the sofa
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV show you watch; The Repair Shop, White Lotus, Storyville, Traitor and yes, even Changing Rooms, if you know what you are looking for. In this session, Ann Booth-Clibborn, aka The Storycoach, teaches you to:
• Unlock your own instinctive storytelling skills with the inside track of story design on TV and beyond
• Demonstrate how you can use the model of story to create or cross-check your campaign and content planning
• Ensure you are creating an engaging and effective experience for your audience
🎧 Listen to the Full Session
In this session
-
The 7 Core Story Elements: Booth-Clibborn outlined the fundamental elements found in engaging stories, including main character, jeopardy, and a different world.
-
Crafting a Compelling 'Different World': Emphasising the importance of creating a captivating 'different world,' she stressed the need to evoke emotions and paint vivid visuals rather than relying solely on facts.
-
Strong Start for Audience Engagement: A powerful start is crucial; posing a 'question' instantly captures audience attention, creating a hook that keeps them invested.
-
Consistent World-Building: Using TV shows as examples, the session demonstrated how series establish immersive worlds through elements like light, tone, costumes, and music between dialogues.
-
Humanising Business Communication: Booth-Clibborn advised applying storytelling elements to humanise business communications, pitches, campaigns, ensuring audience engagement and connection.
-
Structured Storytelling for Impact: In conclusion, the speaker highlighted that applying structured storytelling principles to factual information makes it more memorable and impactful, taking audiences on an intentional journey.
Latest News
-
2024 eCommerce Awards – Celebrate the great work you and your teams do in AI and MarTech
30 Apr 2024The 2024 eCommerce Awards are now open for entries. Recognising excellence in the world of eCommerce the ceremony will take place after day one of Technology for Marketing. -
Marketing teams face numerous challenges in today's dynamic work environment, from remote collaboration to content management woes. In a session led by Box experts Frankki Cox and Alex Osborne, key in ...
-
Gousto, established in 2012 with a vision to transform dinner, has seen significant growth over the years, now delivering over six million meals monthly. In a recent fireside chat, Gousto and Bento Te ...
-
Harry Glossop, Head of Marketing Analytics at Knight Frank, shared valuable insights during the conference session titled "Strategic partnerships: Using the skills of your data team to drive change." ...
-
In the pursuit of understanding audiences, actionable insights reign supreme. Qudo.ai's mission revolves around converting data into meaningful action, as highlighted in the session "From 'A-ha' to 'T ...
-
What will replace GDPR: New privacy and data regulations and insights from the DPDI Bill
15 Mar 2024The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will repl ... -
ChatGPT + LinkedIn = Social Selling Success
23 Feb 2024Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content. Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores: - How to ma ... -
SurveyMonkey's Benjamin Honorato, on building lasting relationships with CX
23 Feb 2024 Laura DazonMeet Benjamin Honorato, SurveyMonkey's Senior Solutions Engineer, sharing SurveyMonkey's impactful role in improving customer experience, and best CX practices. -
The model of a story is perfectly designed to engage your audience, create emotion, and inspire action – but do you know what this model actually is? You can see it at work in pretty much every TV sho ...