Having joined NielsenIQ in late 2021, Xavier brings his expertise in ad tech, media and data monetization from Crisp Media, where he was leading product development and technology as Founder/CTO. After the acquisition of his company in 2017, Xavier headed the Retail Media platform of Silicon Valley based Quotient Technology, where he established omnichannel performance media and personalization capabilities for retailers such as Dollar General, Albertsons Co., Ahold-Delhaize, Rite Aid, Giant Eagle, SEG and AutoZone. With a passion for innovating the digital consumer experience, Xavier is now leading the NIQ retail product organization, which includes strategy for retail media intelligence. He was instrumental in developing and launching their newest product, NielsenIQ Activate.