Whether you've already booked your stand, or are still considering your options for 2025, we wanted to share our top tips to help you make the right decision on your stand or sponsorship package, and make the most of your exhibiting endeavours. The Technology for Marketing team have seen it all when it comes to stand setup, activation, and speaking opportunities. These strategies are designed to help you engage with the right audience, stand out from the competition, and ultimately drive tangible results from your investment.

1. Align Your Goals: Tailor Your Participation to Achieve Your Objectives

Exhibiting at Technology for Marketing 2025 is an incredible opportunity to showcase your brand and achieve your key objectives. Before the event, it’s essential to define exactly what you want to accomplish. Whether generating high-quality leads, increasing brand awareness, or building relationships with decision-makers, aligning your goals with your stand experience will ensure success. For example, if lead generation is your priority, make sure your stand is designed to capture visitor information and encourage them to engage with your team. If brand visibility is your focus, ensure your branding is clear and prominent. By tailoring your participation to your goals, you can measure your impact effectively and maximise your return on investment.

2. Understand Your Audience: Engage with the Right People

At Technology for Marketing, you’ll engage with a highly targeted audience of decision-makers from leading brands. In fact, 77% of attendees are key decision-makers with the power to make significant business decisions. This gives you direct access to the people who need your solutions. To make the most of this opportunity, take the time to review post-show reports and visitor samples to fine-tune your approach. This allows you to better understand the needs of your target audience and tailor your stand experience to speak directly to their challenges. By preparing your messaging and demonstrations with their specific pain points in mind, you’ll increase your chances of building valuable connections and generating quality leads.

3. Evaluate the Competition: Gain Insight and Refine Your Strategy

Exhibiting at the event is not just about promoting your own business—it's also a fantastic opportunity to gain insight into the competition. While showcasing your products and services, take time to explore other stands and observe how competitors are presenting themselves. This will give you valuable insights into industry trends and help you identify what’s working well for others. Use this information to refine your own stand design, product demonstrations, and messaging. You can also take advantage of networking opportunities with other exhibitors to discuss industry best practices and discover new ways to stay ahead of the competition. View the Technology for Marketing exhibitor list here.

4. Engage Attendees: Create an Experience They’ll Remember

To make a real impact, you need to ensure your stand is not only visually appealing but also offers an engaging experience for visitors. Interactive activities, such as live product demonstrations, Q&A sessions, or hands-on experiences, will keep attendees engaged and encourage them to spend more time at your stand. Giveaways, competitions, and exclusive offers for stand visitors are also great ways to entice people to stop by. But it’s not just about attracting visitors—it’s about making a lasting impression. Make sure your messaging and branding are clear and consistent, and use above-stand signage to maximise your visibility. A creative and memorable stand will ensure your brand stands out and remains top of mind long after the event.

5. Leverage Sponsorship Opportunities: Maximise Your Exposure

If you’re looking to increase your visibility even further, consider taking advantage of the tailored sponsorship opportunities available at the event. Sponsorship packages are designed to suit all budgets, giving you a range of options to help boost your presence both before and during the event. From our Specialised Stage and Registration Sponsorships to our Must-See Exhibitor, Floor Tile, and Excel Branding Opportunities, there our packages provide a great opportunity to get your name in front of thousands of marketing professionals. By becoming a sponsor, you can enhance your exposure, build stronger brand recognition, and engage a wider audience, making your participation in the event even more impactful. Find out more about sponsorships by talking to our team.

We would love to help you to elevate your exhibiting experience this year. If you would like to find out more about the benefits of exhibiting, and opportunities to get involved in Technology for Marketing 2025, please get in touch.