Global call and speech analytics platform, Infinity, are set to launch a new version of their award-winning Conversation Analytics suite in January 2025. On the lead-up to launch, Infinity wants to expand beta testing by granting a new wave of marketers access to the new AI-powered tool.

This latest release will help marketing teams in call-centric businesses use offline call conversion data to improve performance of paid media activities.

Highstreet giant, and advocates of Infinity, Specsavers, say Conversation Analytics has played a pivotal role in creating more value through paid media. Within three months of using the tools in the suite, Specsavers were able to achieve a 32% reduction in cost-per-acquisition.

“By using phone call data to highlight key areas of improvement, we’ve been able to adapt our paid media strategy to save money and drive-up conversions.” says Rachael Harker, Digital Performance Manager at Specsavers.

Infinity Chief Solutions Officer, Daniel Wilkinson, is excited about the potential of the development: “Initial testing shows that integrating call outcome data with paid media campaigns has a significant impact on performance. By leveraging this type of data, we’ve seen a 300% uplift in sales enquiries and a 21% rise in average order values from PPC activity.”

 “Over the last decade, we’ve built strong relationships with digital marketing teams by helping them overcome attribution challenges and impact the metrics that matter most. I’m looking forward to seeing the AI-powered tools we’re adding to our Conversation Analytics suite strengthen those relationships by helping our users automatically optimise for the outcomes they care about so they can maximise returns and claw back some much-needed time. Understanding what leads to high-value phone call interactions has always been a critical step for marketers who want to fully optimise their paid media activities, but taming large data sets and acting on insight fast has always been a challenge. Using AI to remove this barrier will enable many more marketers take this step and improve performance without the need for dedicated data science resource.”

Infinity is asking marketers who are interested in taking part in their next round of testing to register interest before the 30^th of September 2024. Register your interest by emailing matt.mcgillicuddy@infinity.co.

About Infinity

Since 2011, Infinity has been helping marketing teams plug their attribution blind spot and make smarter decisions about where to invest and how to engage customers with call analytics.

Their call tracking and speech analytics tools are used by enterprises across the world to optimise campaigns, eliminate wasted budget, improve return on ad spend, and create better experiences for their customers. 

For more information, please contact:

Matt McGillicuddy 

matt.mcgillicuddy@infinity.co