The new integrated email builder provides a secure and reliable email delivery platform, where users can seamlessly move from interrogating their data and creating highly targeted audience lists, to creating and delivering beautiful responsive emails that turn customer insights into campaign actions and results. 

The launch is a major enhancement of Apteco’s fully comprehensive campaigning solution in the Apteco Orbit platform. Orbit is the next generation of Apteco technology and Apteco email extends the existing campaign journey building functionality and follows in the footsteps of Apteco PeopleStage.

Responsive, professional emails, built-in

Perfect for all marketing teams

Apteco email is suitable for a wide range of marketing teams and levels of email creators. Users can choose to code and design their emails from scratch using HTML or the drag-and-drop editor, or they can get started quickly using a range of templates.

Drive conversions without the need for manual effort 

In-built email automation allows marketers to get in touch with their potential and existing customers at just the right moment, with content that is highly personalised and relevant, streamlining processes and freeing up valuable time for marketing teams. With Apteco's journey builder users can orchestrate automated email campaigns with ease, adding the email message, audience, personalisation and schedule - and then pressing send! Campaigns can be scheduled to run as a single instance or on a recurring schedule, to streamline marketing activities and eliminate manual, time-consuming tasks.  

Supercharged email marketing with Apteco

Apteco emails can be highly targeted and personalised to appeal to customers’ needs, and automated so that users can send relevant emails to the right customer, at the right time, optimising the chances of conversion and engagement. Personalisation fields and variables that are unique to each customer record in the Apteco platform, such as customer segment, model score, date of birth, last product purchased, date of last purchase or drive time, can all be added to create a highly personalised user experience.

James Alty, Managing Director and Founder of Apteco is looking forward to seeing the fantastic work that Apteco's partners and customers carry out with Apteco email:

“It is 16 years since we developed the first email service provider integration in Apteco software. In the intervening years, we have developed and supported wide-ranging integrations with about 25 different email platforms. We will continue supporting all of those existing integrations but are delighted to introduce Apteco email directly within the Orbit platform.

Apteco email gives our customers a brilliant new way to bring segmentation, targeting and email personalisation together in a closely integrated application with multi-stage, multi-channel campaign automation capabilities. The integrated email editor is world class with a wide range of templates, content types and easy drag and drop functionality. However, it is just as important that we are providing a highly competitive cost per thousand for email sends and all within a single billing account and commercial relationship.

Our product teams will continue the development of Apteco email capabilities and reporting, so our customers get a constantly improving platform. I look forward to the fantastic email work that our partners and customers will undoubtedly do in the coming year. I imagine the competition for the Best use of Apteco award in 2024 will be even stronger as a result!”