Optimizely Content Management System (CMS) enables users to deliver digital experiences across channels & devices with a marketer-friendly interface, AI-generated insights for real-time personalization, and flexible content delivery options—including true headless delivery.Optimizely CMS can be seamlessly integrated with Optimizely Content Marketing Platform, Optimizely Digital Asset Management, and Optimizely Data Platform, to support the entire content lifecycle—from planning & creation to storage & publication.