Explores the concept of the Digital Product Passport (DPP), focusing on its definition, key stakeholders, and timeline for implementation. Learn how to transform the DPP from a regulatory requirement into a valuable marketing asset. Discover practical strategies to integrate DPPs into your product lifecycle, enhancing transparency, building consumer trust, and driving brand engagement. Understand how the DPP is applicable to merchants outside the EU as soon as they start selling within the region, ensuring compliance and unlocking new market opportunities.