Optimizely Experimentation provides your team the insights you need to learn, iterate and deliver the best customer experience—across any channel and device. Its Experimentation tools utilise its stats engine which embeds innovations combining sequential testing and false discovery rate control to deliver speed and accuracy for businesses making decisions based on real-time data. 

Optimizely Feature Experimentation provides omni-channel experimentation for unifying customer experiences, plus it enables engineers to merge and deploy code according to their own guidelines, without having to actually release features until stakeholders are ready.