Optimizely Experimentation provides your team the insights you need to learn, iterate and deliver the best customer experience—across any channel and device. Its Experimentation tools utilise its stats engine which embeds innovations combining sequential testing and false discovery rate control to deliver speed and accuracy for businesses making decisions based on real-time data. Optimizely Web Experimentation is easy to implement with a simple java snippet, and allows users to A/B test and multi-variant test different user interface variations on their website for optimization and personalization. Use this product to enhance user experiences and to optimize each customer’s journey by using customer driven data.