Movie marketing: Everything you need to know
)
Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies. AI is slowly becoming a cornerstone of the movie industry, transforming not only the production process but also how films are marketed and consumed.
🎙Listen to the Full Session:
Key Insights:
- AI's Impact on Film Marketing: Paul Brett recounted the industry's evolution, from the early days of internet content distribution to the current era of digital marketing. Despite this shift, traditional advertising methods remain crucial for capturing audience attention.
- First Week Marketing Strategy: Recognizing the perpetual challenge of raising awareness for films, Brett underscored the pivotal role of marketing efforts during the first week of a film's release. The initial push sets the tone for a movie's success in the competitive cinematic landscape.
- AI and Creativity: Addressing concerns about AI encroaching on the creative realm, Brett asserted that AI is a collaborative tool designed to enhance creativity, not replace it. Creatives are encouraged to embrace AI as a valuable ally in the storytelling process.
- AI in Scriptwriting: Brett provided insights into his experience with AI-based content generation, emphasizing the supportive role of AI in providing creative input. He stressed that AI is a facilitator, enriching the creative process rather than overshadowing it.
- The Hollywood Strike and AI's Future: Reflecting on the Hollywood strike related to AI usage, Brett predicted that AI will continue to evolve within creative industries. However, he emphasized the irreplaceable role of human guidance and input in scriptwriting and content creation.
The Road Ahead:
As the film industry continues to push the boundaries of technology, AI emerges as a transformative force, not as a competitor to human creativity but as a collaborator. The session left attendees with a profound understanding of how AI is reshaping entertainment marketing, offering a glimpse into the exciting possibilities that lie ahead.
Latest News
-
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
)
Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
)
Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
)
Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now. -
)
It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Integrating AI into Your Marketing the Smarter Way -
)
Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
)
We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
)
Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals.
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
.svg){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
