26 Apr 2023
April 2023 in Marketing
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
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Shopify launches new eCommerce payments tools
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Zalando launches AI fashion assistant
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UK-based Primark expands online click-and-collect service as sales grow
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Instagram rolls out new feature that makes it possible to shop without leaving the app
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Amazon Business, the B2B division of Amazon is planning to expand in Europe
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Google published reports on Google Ads' interest-based advertising testing
Read our deep-dive into the rebranding on Pepsi's visual identity: read more
Social media and search engine updates April 2023
The latest social media updates and tools to enrich your marketing strategy and campaigns
Twitter updates are hard to keep up with these days. Here’s what you may have missed:
- Twitter reinstates the free blue checkmarks for accounts with over a million followers
- The platform now requires advertisers to pay for verification to run ads in order to reduce fake and scam accounts an ensure a safer experience for users
- Twitter seeks to increase transparency regarding shadow bans
Meta and Instagram
- Meta releases a series of free webinars to teach you how to get better ad performance with Conversions API
- Instagram rolled out a program to expand monetisation for Instagram reels creators while releasing new creative tools for video creation in an effort to compete with TikTok
- Instagram now allows you to display up to 5 links in your profile bio
TikTok
- The social media giant released a generative AI avatar creator. Upload 3-10 photos of yourself that can generate up to 30 avatars.
- Google released a guide on “how to write high quality reviews”
Latest News
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Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
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Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
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Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
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Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
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In this interview, Luka Matutinovic discusses how LELO is staying ahead of industry trends with a focus on innovation and consumer-driven strategies. He reflects on his career journey and the key insi ... -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
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Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
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Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
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Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
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Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now.
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