April 2024 in Marketing
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President Biden Signs Law to Ban TikTok
President Joe Biden has signed a new law requiring TikTok's parent company, ByteDance, to sell the app. If the China-based company does not comply, TikTok will be banned in the US. This marks the first time the US might ban a foreign-owned social media app. However, TikTok is fully dedicated to fight back as the CEO Shou Chew created an inspirational video response to assure the users that TikTok isn't going anywhere.
Meta Integrates its AI Assistant Across Instagram, WhatsApp, and Facebook
Meta is stepping up its game in the AI space by integrating its AI assistant into Instagram, Facebook, WhatsApp, and Messenger. This move demonstrates Meta's serious commitment to competing in the chatbot industry. Additionally, Meta has unveiled Llama 3, the latest upgrade to its open-source model, which reportedly surpasses other models in its class in key performance benchmarks and excels in tasks like coding. With the vast number of users on Meta's platforms, introducing a ChatGPT-like service could position Meta as a strong competitor in the AI landscape.
AirChat Enters the Social Media Stage
AirChat, a new social media app, offers a unique twist by allowing users to create posts using their voice. Instead of typing, users speak into the app, which quickly transcribes their words while also playing their recorded voice as followers scroll through their feed. The app adds a personal touch by letting users hear each other's voices, offering a refreshing change from the typical text and image posts on social media.
EU Moves to Outlaw Meta's "Pay or Consent to Tracking" Model
The European Data Protection Board (EDPB) has taken a significant step this month, targeting Meta's "Pay or Consent to Tracking" system. This model, which has been implemented on platforms like Instagram and Facebook, essentially charges users over €250 annually if they do not consent to the use of their personal data for tracking purposes. The EDPB's decision interprets "freely given consent" in a way that challenges Meta's approach, indicating a move towards making such practices illegal under new EU legislation.
Coca-Cola Alters Logo to Promote Recycling
In a rare move for major brands, Coca-Cola has modified its iconic logo this month to support recycling efforts. The new "Recycle Me" campaign, crafted by Ogilvy New York, features the Coca-Cola logo twisted to resemble a crushed can, symbolising the recycling process. This innovative campaign is part of Coca-Cola's "World Without Waste" strategy and aims to encourage consumers to recycle their used Coke cans. By leveraging its globally recognised logo, Coca-Cola seeks to emphasise that sustainability is a shared responsibility and to inspire widespread recycling efforts.
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