April 2024 in Marketing
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President Biden Signs Law to Ban TikTok
President Joe Biden has signed a new law requiring TikTok's parent company, ByteDance, to sell the app. If the China-based company does not comply, TikTok will be banned in the US. This marks the first time the US might ban a foreign-owned social media app. However, TikTok is fully dedicated to fight back as the CEO Shou Chew created an inspirational video response to assure the users that TikTok isn't going anywhere.
Meta Integrates its AI Assistant Across Instagram, WhatsApp, and Facebook
Meta is stepping up its game in the AI space by integrating its AI assistant into Instagram, Facebook, WhatsApp, and Messenger. This move demonstrates Meta's serious commitment to competing in the chatbot industry. Additionally, Meta has unveiled Llama 3, the latest upgrade to its open-source model, which reportedly surpasses other models in its class in key performance benchmarks and excels in tasks like coding. With the vast number of users on Meta's platforms, introducing a ChatGPT-like service could position Meta as a strong competitor in the AI landscape.
AirChat Enters the Social Media Stage
AirChat, a new social media app, offers a unique twist by allowing users to create posts using their voice. Instead of typing, users speak into the app, which quickly transcribes their words while also playing their recorded voice as followers scroll through their feed. The app adds a personal touch by letting users hear each other's voices, offering a refreshing change from the typical text and image posts on social media.
EU Moves to Outlaw Meta's "Pay or Consent to Tracking" Model
The European Data Protection Board (EDPB) has taken a significant step this month, targeting Meta's "Pay or Consent to Tracking" system. This model, which has been implemented on platforms like Instagram and Facebook, essentially charges users over €250 annually if they do not consent to the use of their personal data for tracking purposes. The EDPB's decision interprets "freely given consent" in a way that challenges Meta's approach, indicating a move towards making such practices illegal under new EU legislation.
Coca-Cola Alters Logo to Promote Recycling
In a rare move for major brands, Coca-Cola has modified its iconic logo this month to support recycling efforts. The new "Recycle Me" campaign, crafted by Ogilvy New York, features the Coca-Cola logo twisted to resemble a crushed can, symbolising the recycling process. This innovative campaign is part of Coca-Cola's "World Without Waste" strategy and aims to encourage consumers to recycle their used Coke cans. By leveraging its globally recognised logo, Coca-Cola seeks to emphasise that sustainability is a shared responsibility and to inspire widespread recycling efforts.
Latest News
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
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Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
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Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
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Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
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Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now. -
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It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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Integrating AI into Your Marketing the Smarter Way -
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Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
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We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
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Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals.
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