August 2023 in Marketing
Bite-size updates on what happened in Marketing this month, to keep you ahead of the curve and inform your campaigns.
- Technology for Marketing unveils the Top 100 Marketing Influencers shortlist
- Google releases 10 free courses to master Generative AI
- Smart Insights releases The Future of Digital Marketing trends report
- eCommerce Expo and Technology for Marketing release “Resources” in partnership with Demand Exchange.Discover a wealth of valuable reports, guides, and whitepapers from our event exhibitors.
- Shopify’s Summer '23 Edition: 100+ updates that reimagine commerce for the future
- Salesforce releases its fifth edition of the Connected Shoppers report as well as a 2023 Holiday forecast
- The EU’s Digital Services Act went into effect on the 25th of August. Companies roll out updates to comply with new transparency regulations (Meta, Google, Snapchat …)
Social media and search engine updates August 2023
Meta
Meta is rolling out Threads as a web app
YouTube
In an interview with Todd Sherman, Shorts Product Lead, YouTube releases latest advice for Shorts Creators
The video platform also releases updated community guidelines warnings
LinkedIn is improving personalisation for user feeds, which may result in increased engagement
TikTok
TikTok introduces a new text-only feature called text posts
Instagram is testing an option to enable users to add their own images and videos to existing posts, in an effort to encourage participation
Reddit Ads is aiming to improve the performance of targeting options by expanding interest groups and subgroups
Google announced August 2023 core updates
The search engines also brings changes to HowTo and FAQ rich results
Latest News
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The Marketing Gold Rush: Capitalising on personalisation and structured data with PIMcore
10 Jan 2024As competition within marketing channels becomes fiercer, numerous firms are overlooking an essential resource: their existing structured data. This talk shed light on the frequently underestimated op ... -
Claire Ferreira, Founder and Chief Marketing Officer of "Mums in Marketing," shared key insights into the transformative power of digital communities for brands and retailers during her conference at ...
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Influencer panel discussion: How influencers can help build new audiences for your brand
11 Dec 2023Influencers have become influential drivers for brand growth and audience expansion. This Technology for Marketing session on influencer marketing, led by Gordon Glenister, a global influencer marketi ... -
Replicating an intimate in-store customer experience on digital platforms has become a pivotal focus for brands. Josh Dawe, Martech Lead at French Bedroom, unravelled the nuances of achieving this dig ...
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Ian Gibbs presents The CMO Effectiveness Toolkit, a valuable resource designed to empower marketing professionals with tools and insights crucial for demonstrating the true value of marketing spends.
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Explore the nuanced challenges of purposeful branding in this session by Scott Somerville, CMO of E.ON U.K., as he delves into the pitfalls of perfectionism and the strategic use of imperfections to f ...