August 2023 in Marketing
Bite-size updates on what happened in Marketing this month, to keep you ahead of the curve and inform your campaigns.
- Technology for Marketing unveils the Top 100 Marketing Influencers shortlist
- Google releases 10 free courses to master Generative AI
- Smart Insights releases The Future of Digital Marketing trends report
- eCommerce Expo and Technology for Marketing release “Resources” in partnership with Demand Exchange.Discover a wealth of valuable reports, guides, and whitepapers from our event exhibitors.
- Shopify’s Summer '23 Edition: 100+ updates that reimagine commerce for the future
- Salesforce releases its fifth edition of the Connected Shoppers report as well as a 2023 Holiday forecast
- The EU’s Digital Services Act went into effect on the 25th of August. Companies roll out updates to comply with new transparency regulations (Meta, Google, Snapchat …)
Social media and search engine updates August 2023
Meta
Meta is rolling out Threads as a web app
YouTube
In an interview with Todd Sherman, Shorts Product Lead, YouTube releases latest advice for Shorts Creators
The video platform also releases updated community guidelines warnings
LinkedIn is improving personalisation for user feeds, which may result in increased engagement
TikTok
TikTok introduces a new text-only feature called text posts
Instagram is testing an option to enable users to add their own images and videos to existing posts, in an effort to encourage participation
Reddit Ads is aiming to improve the performance of targeting options by expanding interest groups and subgroups
Google announced August 2023 core updates
The search engines also brings changes to HowTo and FAQ rich results
Latest News
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Purpose-Driven Marketing with Scott Somerville, Chief Marketing Officer at E.ON
26 Apr 2023 Laura DazonA talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
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28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
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Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
22 Sep 2022 PropellerIt is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ... -
Three little letters that spell customer success: CRM
22 Sep 2022 PropellerIt costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ... -
The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ...
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Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine br ...
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Roberta's tenure at Condé Nast emphasises social media, partnerships, and brand empowerment. Join her at Technology for Marketing for insights into renewing content and effective brand positioning.