04 Feb 2024
Building an AI-assisted Organisation and Augmented Marketing with Dragon's Den Piers Linney
)
Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new customer-centric strategy from Shakia Stewart, Global Head of Content, Digital at the British Council, and Dragon’s Den Piers Linney, currently the Executive Chairman & Co‑Founder of Implement AI.
Key Insights:
- Competitive Edge with AI: Piers Linney stressed the urgency for businesses to adopt AI ahead of competitors, citing exponential growth in AI adoptio
- Ethical AI Implementation: Shakia Stewart advocated for creating policies and frameworks to guide ethical AI implementation, addressing concerns like bias and ensuring staff engagement.
- Task Automation for Job Satisfaction: Linney highlighted AI's role in automating mundane tasks, allowing staff to concentrate on higher-value work, ultimately boosting job satisfaction.
- Balancing Personalisation: Stewart underscored the importance of balancing hyper-personalised marketing through AI with a diverse messaging approach.
- Start Simple, Learn Fast: Linney advised initiating AI adoption with simple workflows, such as automated video production, before expanding automation across the business.
- Proactive Ethical Considerations: Both speakers concurred on the lag in AI regulation, urging organisations to proactively address ethical concerns in the absence of clear guidelines.
🎧 Listen to the Full Session
In a rapidly evolving digital landscape, these insights provide a pragmatic guide for businesses seeking to harness the power of AI for a competitive edge and ethical implementation.
Latest News
-
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
)
Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
)
Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
)
Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Integrating AI into Your Marketing the Smarter Way
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
.svg){kind=logo}
){kind=logo}
