04 Feb 2024
Building an AI-assisted Organisation and Augmented Marketing with Dragon's Den Piers Linney
)
Why does your company need both good customer experience (CX) and a successful customer journey? Aren’t they the same? Not exactly. Find out how to devise, and get management buy-in for your new customer-centric strategy from Shakia Stewart, Global Head of Content, Digital at the British Council, and Dragon’s Den Piers Linney, currently the Executive Chairman & Co‑Founder of Implement AI.
Key Insights:
- Competitive Edge with AI: Piers Linney stressed the urgency for businesses to adopt AI ahead of competitors, citing exponential growth in AI adoptio
- Ethical AI Implementation: Shakia Stewart advocated for creating policies and frameworks to guide ethical AI implementation, addressing concerns like bias and ensuring staff engagement.
- Task Automation for Job Satisfaction: Linney highlighted AI's role in automating mundane tasks, allowing staff to concentrate on higher-value work, ultimately boosting job satisfaction.
- Balancing Personalisation: Stewart underscored the importance of balancing hyper-personalised marketing through AI with a diverse messaging approach.
- Start Simple, Learn Fast: Linney advised initiating AI adoption with simple workflows, such as automated video production, before expanding automation across the business.
- Proactive Ethical Considerations: Both speakers concurred on the lag in AI regulation, urging organisations to proactively address ethical concerns in the absence of clear guidelines.
🎧 Listen to the Full Session
In a rapidly evolving digital landscape, these insights provide a pragmatic guide for businesses seeking to harness the power of AI for a competitive edge and ethical implementation.
Latest News
-
)
In this interview, Luka Matutinovic discusses how LELO is staying ahead of industry trends with a focus on innovation and consumer-driven strategies. He reflects on his career journey and the key insi ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
)
Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
)
Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
)
Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now. -
)
It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Integrating AI into Your Marketing the Smarter Way -
)
Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ...
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
.svg){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
