23 Feb 2024
ChatGPT + LinkedIn = Social Selling Success
.png/fit-in/700x9999/filters:no_upscale())
Yes, ChatGPT can help you win on LinkedIn. And no, that’s not by producing dull, generic AI content.
Working through her acclaimed ‘ChatGPT for LinkedIn’ playbook, Heather Murray explores:
- How to make ChatGPT sound exactly like you
- Analysing your audience and their pains
- Creating powerful posts that resonate
🎧 Listen to the Full Session
In this session:
- Tune ChatGPT to Your Voice: Murray's 5-step playbook emphasises using ChatGPT prompts to establish your unique tone, identify audience pain points, generate post ideas, draft posts, and refine them.
- Personalisation is Paramount: Training ChatGPT on your content style and values enhances personalisation, making your LinkedIn posts more effective compared to generic AI-generated content.
- Human Touch in Drafting: While ChatGPT accelerates the drafting process, Murray suggested adding a personal touch to the AI-generated post ideas, acknowledging AI's current limitations in originality and insights.
- Acknowledge AI's Limits: Murray highlighted AI's limitations such as bias, plagiarism tendencies, and the inability to tell compelling stories or educate like humans, underscoring the importance of human involvement.
- AI as an Assistant, Not a Replacement: Emphasising the role of AI as an assistant, Murray stressed that it should amplify human creativity and reduce effort, rather than being viewed as a one-click solution.
- Synergy of AI and Human Skills: The session concluded with a powerful statement – the combination of AI and human skills crafts the most engaging, personalised LinkedIn content, setting you apart in the crowded digital landscape.
Latest News
-
)
Pepsi unveiled anew logo for the first time in 14 years, starting a new era for the brand by channeling a sense of nostalgia. What branding lessons can we take away from it? -
)
Laura Riches and her Laylo Co-founder Laura Rosenberger were the Marketing Director and Chief Operating Officer of Naked Wines during a period of rapid growth. So, when they launched their own wine br ... -
)
Roberta's tenure at Condé Nast emphasises social media, partnerships, and brand empowerment. Join her at Technology for Marketing for insights into renewing content and effective brand positioning. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Pasta Evangelists, the UK's premier fresh pasta company, has become a household name for foodies nationwide since its inception in 2017. With a turnover hitting £40m, their journey from the Dragon’s D ... -
)
By consolidating all your marketing tools under one roof (including AI capabilities, analytics, ads, and more), you’ll be fully equipped to give your visitors an exceptional experience. With Siteimpro ...
