D-Pads and Deep Pans: Customer-Centric Experimentation with Playstation, Domino’s and LeanConvert
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In this session, industry leaders Tina Patel (Sony Playstation), Stuart Jones (Domino's), Bhavik Patel, and Stuart Nelson (LeadConvert) shared valuable insights on customer-centric experimentation.
Listen to the Full Session:
Key Insights:
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Start Small, Prove Value: Begin experiments with minimal resources to demonstrate effectiveness before scaling. Simple tools can suffice initially, treating setup as an experimental process.
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Focus on Customer Experience: Prioritise optimising customer experience and funnel conversion over increasing traffic volumes.
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Personalisation with Transparency: Implement transparent personalisation strategies that respect user privacy and anticipate their needs effectively.
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Measure Incremental Impact: Measure incremental revenue and adoption across the business to showcase return on investment and gain stakeholder support.
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Future Trends: Future experimentation will likely involve deeper segmentation and careful management of data sharing to enhance personalised experiences.
These insights from leading experts provide actionable strategies for businesses aiming to enhance their experimentation and customer engagement efforts.
By focusing on these principles, businesses can drive meaningful improvements in customer satisfaction and business outcomes.
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