December 2023 in Marketing
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Bite-size updates on what happened in Marketing this month, to keep you ahead of the curve and inform your campaigns.
European Union Agrees 'Historic' Deal on the Use of AI
The European Union has achieved an agreement to establish the first comprehensive laws governing the use of artificial intelligence (AI). Following 36 hours of negotiations, officials agreed on regulations for AI in systems like ChatGPT and facial recognition. The AI Act proposals will be subjected to a vote by the European Parliament early next year, with any resulting legislation not taking effect until at least 2025. Described as "historic" by EU Commissioner Thierry Breton, the agreement signifies the increasing integration of AI into daily business operations, suggesting it isn't going anywhere anytime soon.
TikTok Releases the 2024 Trends Report for Brands
TikTok recently released its 2024 'What's Next Trends Report,' revealing the important themes that will capture users' attention next year. Through 'trend signals,' TikTok has pinpointed emerging patterns and shifts in user behaviours. This information is crucial for brands to shape their long-term content strategies effectively. It's also a noteworthy step for TikTok, especially since many businesses are still figuring out how to use the platform for marketing and building stronger connections with their customers.
Meta Is Ready to Launch Threads App in the EU
Meta is gearing up to introduce its Threads app in the EU by the end of the year, reaffirming its dedication to expanding its Twitter-look-alike microblogging service. While Threads currently doesn't display ads, brands can still expand their audiences through influencer collaborations. It's important to recognise that ads on Threads are on the horizon and will likely play a substantial role in the app's overall revenue once they are implemented.
Black Friday showed a Year-on-Year Decline in Online Sales
Black Friday didn't perform as well this year compared to last, with a 1.9% drop in online sales during the peak week, according to data from IMRG. Despite this decline, it matched market expectations. Overall, November saw a 0.8% decrease in sales compared to last year, which is considered decent given the current trading conditions. Online audio sales, particularly ear pods, experienced a notable 28% increase, showcasing the success of in-demand products. Clothing started slowly in November but saw positive growth in the final week. Read expert deep dive.
Latest News
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
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Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
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Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
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Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
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Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now. -
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It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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Integrating AI into Your Marketing the Smarter Way -
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Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
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We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
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Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals.
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