June 2023 in Marketing
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns.
- Raconteur releases Future of Retail and eCommerce June 2023
- Technology for Marketing launches the Top 100 Marketing Influencers Index
- Nielsen publishes the 2023 Annual Marketing Report
- LinkedIn publishes annual B2B Marketing Benchmark
- Smart Insights launches Future of Digital Marketing survey
- Google and YouTube launched new AI-powered solutions to help advertisers with creative solutions to generate demand, including virtual try-ons for apparel
Social media and search engine updates June 2023
The latest social media updates and tools to enrich your marketing strategy and campaigns
Twitter experiments with ‘recruiting’ feature
Meta
One of Meta’s top executives shared early insights about the upcoming social media platform set to compete with Twitter
Meta introduces Voicebox, an AI for speech generation
Participate in Meta’s Community Forum to help inform the future of generative AI
Reddit introduces contextual keyword targeting and product ads
YouTube
YouTube makes monetisation more easily accessible
Instagram published “Instagram Ranking Explained” and goes in-depth into the platform’s algorithm
Don’t forget to save your data! Google Analytics is transitioning from its old version ‘Universal Analytics’ to Google Analytics 4. Universal Analytics will stop processing data on the 1st of July 2023. You can still save and export your data for 6 months after that
Google makes it easier to reach team consensus in Docs by introducing smart chips and building blocks
Google powers up paid media with AI
Google sells its Domains business to Squarespace
LinkedIn jumps on the AI bandwagon and launches live test of generative AI posts
Latest News
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Carolyn Tang Kmet: eCommerce Evolution, Data-Driven Teaching, and the Future of Personalisation in Marketing
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Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ...
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Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ...
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How To Write a B2B Marketing Strategy You Can Actually Deliver
10 Sep 2024 B2B Jade, TikTok Influencer and Founder - B2B Breakthrough AcademyIt sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
Zaria Parvez: Senior Global Social Media Manager at Duolingo – Creativity, Community, and Social Media Strategy
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Jamie Crummie: Co-Founder of Too Good to Go – Fighting Food Waste One Meal at a Time
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We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ...