March 2024 in Marketing
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The European Parliament approves the first ever regulatory framework governing the use of AI systems
In March, The European Parliament passed the AI Act, establishing the first regulatory framework for AI usage. This act puts AI systems into four categories based on societal risk, with strict controls for high-risk tech like self-driving cars and lighter regulations for less risky AI. The rules take effect in May 2025, but high-risk AI regulations will apply three years later. Despite sparking debate, the act is broadly seen as a key measure to safeguard people from reckless AI development and to increase consumer trust in AI technologies.
Meta goes down for two hours
Meta goes down for two hours
Meta experienced a global outage lasting over two hours due to a technical issue, affecting hundreds of thousands of users worldwide. Despite appearing minor, the outage saw over 550,000 disruption reports for Facebook and about 92,000 for Instagram, as tracked by Downdetector.com. In today’s world increasingly dominated by AI and new tech, where Meta's often considered as ‘old school’, this incident highlights the significant role its apps still play in daily life.
Google Introduces a new privacy-focused measurement tool for marketers
This move comes as Google prepares to eliminate third-party cookies later this year. Meridian, which is an open-source Marketing Mix Model (MMM), allows advertisers to evaluate their campaign's effectiveness without compromising user privacy. Initially available to a limited number of users, Google intends to make Meridian accessible to all marketers and data scientists soon.
Starbucks sunsets global CMO role to focus on regional units
Starbucks has decided to phase out its global Chief Marketing Officer (CMO) position as it shifts focus towards regional operations. This move follows the promotion of former global marketing leader Brady Brewer to CEO of international operations. Instead of a single global marketing role, Starbucks will support marketing efforts through regionally based units. Additionally, the company introduced two new executive positions to steer marketing and innovation. Known for blending global branding with local execution— a strategy often termed 'glocal '— Starbucks aims to continue adapting to local customer preferences while maintaining its core brand values.
Latest News
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
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Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
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Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
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Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
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Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now. -
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It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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Integrating AI into Your Marketing the Smarter Way -
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Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
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We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
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Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals.
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