The Marketing Gold Rush: Capitalising on personalisation and structured data with PIMcore
)
As competition within marketing channels becomes fiercer, numerous firms are overlooking an essential resource: their existing structured data. This talk shed light on the frequently underestimated opportunity to utilise structured company data, product details, and customer interactions, allowing businesses to achieve a competitive advantage by crafting hyper-personalised experiences that not only resonate with their audience but also amplify engagement, loyalty and sales.
Pimcore stands out as a guiding light, offering tools that empower businesses to transform their data repositories into highly targeted experiences on both owned and third-party channels
In this session, find out about:
- The most invaluable data that the majority of companies neglect, which could notably enhance their marketing ROI
- Strategies to render personalisation feasible without overburdening your staff
- How Pimcore aids in refining your marketing messaging for each channel and marketplace
Key insights:
-
Structured Data is Essentials: Panellists stressed its role in modern functionalities, emphasising real-world online experiences.
-
Comprehensive Data for Search Success: To excel on major platforms, businesses must present organised data, including product details, reviews, images, FAQs, and location data.
-
Tackling Data Challenges: Despite scattered data hurdles, starting with basic collection and progressing towards advanced personalisation is crucial.
-
Invest in Robust Data Infrastructure: Panellists emphasised its necessity for businesses to stay competitive and relevant.
-
Localisation Matters: Embrace data management with diverse languages and regional considerations for a global impact.
-
Audience Q&A Insights: Explored best practices in data structuring and the adaptability of data management across platforms.
🎧 Listen to the full Session
Explore more
Latest News
-
)
In this interview, Luka Matutinovic discusses how LELO is staying ahead of industry trends with a focus on innovation and consumer-driven strategies. He reflects on his career journey and the key insi ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
)
Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
)
Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
)
Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now. -
)
It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Integrating AI into Your Marketing the Smarter Way -
)
Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ...
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
.svg){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
){kind=logo}
