Your Month of August in Marketing
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Next’s first half-year growth in cross-border & online sales
While brands like Asos and Boohoo struggle with online sales, Next is experiencing significant digital growth, particularly internationally. Often described as "a boring brand and an exciting business" by the Economist, Next's in-store full-price sales are declining, but its online sales are flourishing.
The retailer attributes this success to the international expansion of the Next brand, the development of new brands and licenses, and the revenue generated from the Total Platform (which allows other brands to use Next's large-scale IT, warehousing, and distribution infrastructure for their own e-commerce operations) and its associated equity investments.
Amazon Ads and TikTok Partner to Launch In-App Shopping with 'Buy Now' Feature
Amazon Ads has introduced a "Buy Now" feature, allowing TikTok users in the U.S. to purchase directly through TikTok Shop. This experience aims to simplify the shopping journey, reducing friction between discovery and purchase. Users can complete their transactions without leaving the TikTok platform.
The collaboration underscores the growing trend of social commerce, where content and commerce come together to create a more integrated, efficient shopping experience for consumers.
Protests at Temu's Guangzhou Offices
At the end of July, Temu's Guangzhou offices saw a dramatic protest by hundreds of Chinese sellers frustrated over fines and refund policies that severely impacted their profits. These policies include penalising merchants for refund requests and complaints, as well as refunding customers without requiring product returns.
About 80 sellers breached security, reaching the 30th floor to confront executives, but failed to secure a meeting. The protest halted office work until police intervention led to the merchants' departure. The incident highlights growing tensions between the eCommerce platform and its sellers.
What does the Google Anti-Trust Trial mean for you?
The recent ruling against Google in early August marks a pivotal moment for digital marketing. As judges challenge Google's dominance in search and advertising, this trial could significantly reshape SEO strategies and advertising practices. With Google’s market share under scrutiny, the outcome may lead to increased search engine diversity and stricter regulations on data usage and ad targeting.
Marketers should stay informed, diversify their strategies, and focus on providing value and enhancing user experience to successfully navigate the potential shifts in the digital landscape.
Latest News
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
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Exhibiting at this year’s eCommerce Expo and Technology for Marketing was Greg Landon, Head of Marketing at lead conversion platform Leadoo, who we sat down with to discuss the most exciting trends he ... -
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Sam Heaton, CEO and Co-founder of direct mail platform Stannp.com to find out what valuable insights he gained from the shows and the major challenges eCommerce retailers will face ahead of peak shopp ... -
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Tjeerd Brenninkmeijer, Executive Vice President EMEA and Brand & Communications at eCommerce experience platform Bloomreach runs us through the best piece of advice he’d give newcomers in the industry ... -
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Ben Barnes, Director at search marketing agency Neural Edge discusses the top challenges online retailers face today and the hottest things taking place in eCommerce and marketing right now. -
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It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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Integrating AI into Your Marketing the Smarter Way -
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Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
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We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
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Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals.
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