Your Month in Marketing and eCommerce - October
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Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns.
Social Media Platform Fragmentation and Community Focus
Social media continues to evolve in 2024, with platforms like TikTok and Instagram expanding their offerings in short and long-form video content. Smaller, community-driven platforms like Mastodon are also growing, providing niche spaces for audiences who prefer more intimate interactions. For marketers, focusing on audience segmentation and understanding specific content needs across different platforms will be critical
McDonald's Japan has launched its first AI-generated commercial to highlight its iconic French fries.
The 16-second ad, created in collaboration with AI artist/influencer Kaku Drop and using the Luma Labs tool, features the AI-generated influencer posing with fries in a McDonald's setting, accompanied by a playful rendition of the musical Carmen.
The advertising approach attracts a tech-savvy, younger audience, while AI-powered content reshapes digital advertising with easily scalable solutions.
Google's New Focus on Recognising Content Creators
To spotlight authoritative voices, Google has started labeling content creators directly in its search results, adding tags like “Content Creator (Travel)” within Knowledge Panels. This update is part of Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) initiative, which connects creators with their specialised topics, boosting visibility on search results and AI-driven tools.
For marketers, it means enhancing SEO by optimising profiles across about pages, author bios, social platforms, and trusted third-party sources like Wikidata. As Google’s knowledge evolves, maintaining these digital platforms & pages is key for ongoing credibility and improved rankings in an increasingly competitive SEO landscape.
TikTok Rolls Out Keyword-Based Search Ads
TikTok has introduced a new ad format that allows advertisers to reach users directly through search, targeting high-intent keywords on its search results page. This new campaign type lets brands capture attention in those key decision-making moments when users are actively exploring relevant content. By aligning ads with user curiosity and intent, TikTok’s keyword-targeted search ads offer brands a unique chance to reach highly engaged audiences as they navigate the platform with purpose, expanding their reach and impact in the buyer journey.
Latest News
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Technology for Marketing is excited to launch the Top 100 Marketing Influencers Index for 2023 to recognise those in the industry that use social media to influence, educate and innovate our sector. -
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From zero to a million, the story of how Laura Riches co-created a brand from nothing in three months, and set out to reinvent how to market wine creatively. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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Looking at a few marketing campaigns, Ann the Storycoach teaches you to spot the storytelling and bring your customers into a different world with creative communication. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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A talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
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28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
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Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ... -
It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ...
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The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ... -
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Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies.
