November 2023 in Marketing
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OpenAI CEO Fired and Re-Hired
In under a week, Sam Altman, the brain behind ChatGPT, has transitioned from being the CEO to the ex-CEO and back again at Open AI. In a twist reminiscent of a script from a show like "Silicon Valley," the artificial intelligence firm startled everyone by first declaring Altman's departure, only to reverse the decision and reinstate him a couple of days later. There's a fresh board in place now, and the company is pledging to delve into an internal investigation regarding Altman's actions.
LinkedIn Turns 20 Years Old!
In November, LinkedIn marked its 20th anniversary, evolving from a job-search platform to a ‘must have’ social media channel for every B2B marketer. This professional community, which surpassed a billion members in November, has seamlessly incorporated AI summary tools into job searches and advertising and recently rolled out AI chatbots to assist candidates in their job searches.
X is to replace everything?
If you don’t think your marketing and business plans are ambitious enough, take inspiration from Elon Musk. In the leaked all-hands meeting recording, the new owner of X-Twitter mentioned that ‘X will replace YouTube, LinkedIn, FaceTime, dating apps, and even your bank’. According to Business Insider, X has been steadily dropping its value by nearly $70 million per day since its acquisition by Musk.
Black Friday puts pressure on retail industry
The mid-November data poll conducted by IMRG revealed that 42.5% of a select sample of retailers were dissatisfied with their online trade just a few weeks before Black Friday. Marketers also faced the challenge as a recent study by Nibble suggested that only 30% of messages managed to persuade customers to complete the transactions. The final performance numbers will be revealed next month.
YouTube rolls out campaign against Ad Blockers
YouTube intensified a global initiative against ad blockers. Users who use ad blockers may experience restrictions and receive a message stating that video playback is blocked unless YouTube is whitelisted or the ad blocker is turned off. The platform is urging users to either permit ads or subscribe to YouTube Premium.
Latest News
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Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
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Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
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Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
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Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
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Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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Integrating AI into Your Marketing the Smarter Way
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