October 2023 in Marketing
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Bite-size updates on what happened in Marketing this month, to keep you ahead of the curve and inform your campaigns.
- WunderKind publishes “Kindness in Advertising” report, showing that 91% of shoppers won’t purchase from brands with “intrusive” ads
- Vevo and Channel 4 partner to release findings in the joint study “Retaining Trust and Quality in a Sea of Content”
- Read the new edition of Raconteur’s “Future of Retail & eCommerce”
Social media and search engine updates October 2023
Meta
Meta is looking into offering subscriptions for no ads in Europe.
Meta introduces Broadcast Channels on Facebook and Messenger, a way for people managing Facebook pages to engage more deeply with their followers.
TikTok
Tiktok introduces “Out of Phone: TikTok Beyond the Mobile Screen” bringing the platform’s content into the real world: billboards, cinemas, and other screens. This presents many new opportunities for brands to leverage the power of TikTok.
The social also rolls out an update on its “Share to TikTok” integrations, partnering with Adobe and others to increase the creation tools for the platform.
YouTube
YouTube presents “Spotlight Moments”, an ad leveraging AI to identify the most popular and relevant videos for advertisers.
Instagram is testing polls in the comments.
Just like Meta, the social media is looking to offer subscriptions for no ads in Europe.
Google releases mobile-first indexing, meaning optimising the mobile version of your websites should be a priority.
Google also updated its spam detections systems, review Google’s spam policies for best practices.
The search engine’s October core update has now been completed.
Latest News
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Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
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Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
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Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
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Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
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Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
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Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
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Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
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Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
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Integrating AI into Your Marketing the Smarter Way
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