What will replace GDPR: New privacy and data regulations and insights from the DPDI Bill
![What will replace GDPR: New privacy and data regulations and insights from the DPDI Bill](https://cdn.asp.events/CLIENT_CloserSt_D86EA381_5056_B739_5482D50A1A831DDD/sites/TFM-2024/media/libraries/news/Content-Hub-images/DMA-GDPR.png/fit-in/700x9999/filters:no_upscale())
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will replace GDPR: New privacy and data regulations," Chris Combemale, CEO of the Data & Marketing Association (DMA), shed light on key insights essential for marketers:
🎧 Listen to the Full Session
Key Session Insights
-
Government Engagement:
Combemale highlighted the DMA's engagement with the UK government, ensuring clarity in updates to data protection legislation, providing marketers with a clear understanding of their obligations.
-
Legitimate Interest:
The legislation clarifies the use of legitimate interest for marketing purposes while upholding EU adequacy standards, offering marketers a robust framework for responsible data usage.
-
Encouraging Innovation:
Updates to definitions of direct marketing and scientific research aim to foster innovation, enabling marketers to explore new avenues while complying with regulatory requirements.
-
PECR Amendments:
Amendments to the Privacy and Electronic Communications Regulation (PECR) include extending soft opt-in for nonprofits and reducing cookie consent burdens, streamlining compliance processes for marketers.
-
Support for SMEs:
The legislation reduces accountability requirements for SMEs and exempts smaller firms from high-risk processing, providing relief for businesses navigating complex regulatory landscapes.
-
Balancing Privacy and Growth:
Combemale emphasised the legislation's emphasis on balancing privacy and growth, ensuring retention of key consumer rights such as the right to object to marketing activities.
As businesses prepare for the implementation of the DPDI Bill, understanding these key insights is crucial for navigating the evolving privacy landscape while fostering innovation and growth.
Latest News
-
We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ...
-
Vanessa Mallia, Head of Growth at WeDoCRM, highlights AI-driven personalisation, omnichannel strategies, and key industry challenges ahead of eCommerce Expo and Technology for Marketing.
-
Oliver Shayer, Boots UK's Omni-Media Director delves into how brands can blend online convenience with immersive in-store experiences to create interactions that resonate with Gen Alpha.
-
Top 5 AI Tools for Productivity With Heather Murray
22 Aug 2024 Heather Murray, Founder of AI for Non-TechiesDiscover how these five AI tools can supercharge your personal productivity and free up hours in your day, whether you’re a solopreneur or simply looking to optimise your workflow. -
Supercharge Your MarTech: How to Innovate and Excite Your Customers as a Growing Business
29 Jul 2024Experts from HubSpot, Vodafone Business, BBC, ScoreApp, and Echo discussed leveraging AI, personalisation, and future MarTech trends to drive growth and enhance customer experiences for growing busine ... -
In this conference Nick Primmer, ASDA's Senior Media Manager and Kat Broomhead, Managing Partner at Spark Foundry provided key insights on harmonising brand and performance marketing, using the analog ...
-
'Blame it on Marketing' Podcast Hosts On Tackling The Marketing Blame
28 Jul 2024 Laura DazonEmma Davis and Ruta Sudmantaite from "Blame it on Marketing" discuss career journeys, marketing challenges and pressures, how to tackle the marketing blame while avoiding burn out. -
Elinor's career journey and advice Tell us about your career so far and the essential turning points that got you where you are today. I started my journey in the charity sector in community building, ...