What will replace GDPR: New privacy and data regulations and insights from the DPDI Bill
)
The landscape of privacy and data regulations is undergoing a significant shift, with the DPDI Bill poised to reshape the UK's post-Brexit data protection regime. In the session titled "What will replace GDPR: New privacy and data regulations," Chris Combemale, CEO of the Data & Marketing Association (DMA), shed light on key insights essential for marketers:
🎧 Listen to the Full Session
Key Session Insights
-
Government Engagement:
Combemale highlighted the DMA's engagement with the UK government, ensuring clarity in updates to data protection legislation, providing marketers with a clear understanding of their obligations.
-
Legitimate Interest:
The legislation clarifies the use of legitimate interest for marketing purposes while upholding EU adequacy standards, offering marketers a robust framework for responsible data usage.
-
Encouraging Innovation:
Updates to definitions of direct marketing and scientific research aim to foster innovation, enabling marketers to explore new avenues while complying with regulatory requirements.
-
PECR Amendments:
Amendments to the Privacy and Electronic Communications Regulation (PECR) include extending soft opt-in for nonprofits and reducing cookie consent burdens, streamlining compliance processes for marketers.
-
Support for SMEs:
The legislation reduces accountability requirements for SMEs and exempts smaller firms from high-risk processing, providing relief for businesses navigating complex regulatory landscapes.
-
Balancing Privacy and Growth:
Combemale emphasised the legislation's emphasis on balancing privacy and growth, ensuring retention of key consumer rights such as the right to object to marketing activities.
As businesses prepare for the implementation of the DPDI Bill, understanding these key insights is crucial for navigating the evolving privacy landscape while fostering innovation and growth.
Latest News
-
-(2000-×-600px)-(1920-×-1080px).png/fit-in/500x500/filters:no_upscale())
Technology for Marketing is excited to launch the Top 100 Marketing Influencers Index for 2023 to recognise those in the industry that use social media to influence, educate and innovate our sector. -
)
From zero to a million, the story of how Laura Riches co-created a brand from nothing in three months, and set out to reinvent how to market wine creatively. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Looking at a few marketing campaigns, Ann the Storycoach teaches you to spot the storytelling and bring your customers into a different world with creative communication. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
A talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
-
28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
-
Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ... -
It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ...
-
)
The exhibition floor and conference theatres were jam-packed, as thousands of retailers and marketers joined the UK’s biggest two-day eCommerce and marketing technology event. London, 30 September 202 ... -
)
Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies.
