Supercharge Your MarTech: How to Innovate and Excite Your Customers as a Growing Business
)
During this Technology for Marketing conference, industry experts shared essential strategies to harness the full potential of marketing technology (MarTech) for growing businesses.
Watch the Full Session
Key Insights:
-
Opening Remarks by Oli Barrett: Oli Barrett MBE set the stage by highlighting the session's focus on cutting-edge marketing technology. He introduced the panel: Flavia Colombo, Nick Dormon, Jake Mason, Michelle Hastings, and Flavilla Fongang.
-
AI's Transformative Role: AI is revolutionising marketing, sales, and customer service. Tools like automated content creation are game-changers. However, Flavilla Fongang stressed the importance of understanding customer data and journeys before implementing new technologies.
-
Personalised Interactions: Jake Mason discussed the use of AI-enabled quizzes for creating personalised and engaging customer interactions at scale. Michelle Hastings highlighted the need to simplify fragmented tech ecosystems to maximise their value.
-
Avoiding Common Pitfalls: Flavia Colombo warned against setting unclear goals and failing to properly train staff on new technologies. Jake Mason critiqued the use of chatbots that pretend to be human, advising transparency.
-
Future Trends: Nick Dormon predicted a future of hyper-personalised one-to-one customer relationships enabled by technology. Flavia Colombo envisioned immersive experiences, such as virtual reality, becoming mainstream.
-
Innovation and Co-Creation: Flavilla Fongang advocated for collaboration between companies and consumers in creating content and products. Jake Mason pointed to creative applications of voice technology as a significant growth area.
The session underscored the importance of staying ahead in the rapidly changing MarTech landscape. By leveraging AI, personalising interactions, avoiding common mistakes, and embracing future trends, businesses can drive growth and enhance customer experiences.
More marketing insights in 2024:
REGISTER TO ATTEND
Featured Speakers in this Session :
🔸 Oli Barrett MBE - Chairperson: Co-Founder of Turn On The Subtitles.
🔸 Flavia Colombo - Speaker: EMEA North Leader at HubSpo.
🔸 Flavilla Fongang - Speaker: Brand Advisor at BBC and Founder of Global Tech Advocates.
🔸 Jake Mason - Speaker: Chief Marketing Officer at ScoreApp and Co-Founder of For The Creators.
🔸 Nick Dormon - Speaker: Managing Director & Founder of Echo.
🔸 Michelle Hastings - Speaker: Head of Digital at Vodafone Business.
Latest News
-
)
Integrating AI into Your Marketing the Smarter Way -
)
Meet Jamie Crummie, co-founder of Too Good to Go, the app tackling food waste and now serving over 100 million users globally. In this interview, Jamie shares his journey, challenges, and vision for a ... -
)
We spoke with Amie Lane, Senior Manager, Partner and Field Marketing at referral marketing platform Mention Me on what she’s looking forward to seeing at this year’s eCommerce Expo and Technology for ... -
)
Frank Brooks explains what’s exciting him most in eCommerce and marketing right now and the best advice he’d give to new professionals. -
)
Vanessa Mallia, Head of Growth at WeDoCRM, highlights AI-driven personalisation, omnichannel strategies, and key industry challenges ahead of eCommerce Expo and Technology for Marketing. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Thanks to CPDme, your attendance at Technology for Marketing and eCommerce Expo will be accredited this year! -
)
Oliver Shayer, Boots UK's Omni-Media Director delves into how brands can blend online convenience with immersive in-store experiences to create interactions that resonate with Gen Alpha. -
)
Discover how these five AI tools can supercharge your personal productivity and free up hours in your day, whether you’re a solopreneur or simply looking to optimise your workflow. -
)
In this conference, Greg Landon, Head of Marketing at Leadoo, provided key insights into the growing importance of website sessions for marketers. -
)
Experts from HubSpot, Vodafone Business, BBC, ScoreApp, and Echo discussed leveraging AI, personalisation, and future MarTech trends to drive growth and enhance customer experiences for growing busine ... -
)
In this conference Nick Primmer, ASDA's Senior Media Manager and Kat Broomhead, Managing Partner at Spark Foundry provided key insights on harmonising brand and performance marketing, using the analog ...
