Supercharge Your MarTech: How to Innovate and Excite Your Customers as a Growing Business
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During this Technology for Marketing conference, industry experts shared essential strategies to harness the full potential of marketing technology (MarTech) for growing businesses.
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Key Insights:
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Opening Remarks by Oli Barrett: Oli Barrett MBE set the stage by highlighting the session's focus on cutting-edge marketing technology. He introduced the panel: Flavia Colombo, Nick Dormon, Jake Mason, Michelle Hastings, and Flavilla Fongang.
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AI's Transformative Role: AI is revolutionising marketing, sales, and customer service. Tools like automated content creation are game-changers. However, Flavilla Fongang stressed the importance of understanding customer data and journeys before implementing new technologies.
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Personalised Interactions: Jake Mason discussed the use of AI-enabled quizzes for creating personalised and engaging customer interactions at scale. Michelle Hastings highlighted the need to simplify fragmented tech ecosystems to maximise their value.
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Avoiding Common Pitfalls: Flavia Colombo warned against setting unclear goals and failing to properly train staff on new technologies. Jake Mason critiqued the use of chatbots that pretend to be human, advising transparency.
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Future Trends: Nick Dormon predicted a future of hyper-personalised one-to-one customer relationships enabled by technology. Flavia Colombo envisioned immersive experiences, such as virtual reality, becoming mainstream.
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Innovation and Co-Creation: Flavilla Fongang advocated for collaboration between companies and consumers in creating content and products. Jake Mason pointed to creative applications of voice technology as a significant growth area.
The session underscored the importance of staying ahead in the rapidly changing MarTech landscape. By leveraging AI, personalising interactions, avoiding common mistakes, and embracing future trends, businesses can drive growth and enhance customer experiences.
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Featured Speakers in this Session :
🔸 Oli Barrett MBE - Chairperson: Co-Founder of Turn On The Subtitles.
🔸 Flavia Colombo - Speaker: EMEA North Leader at HubSpo.
🔸 Flavilla Fongang - Speaker: Brand Advisor at BBC and Founder of Global Tech Advocates.
🔸 Jake Mason - Speaker: Chief Marketing Officer at ScoreApp and Co-Founder of For The Creators.
🔸 Nick Dormon - Speaker: Managing Director & Founder of Echo.
🔸 Michelle Hastings - Speaker: Head of Digital at Vodafone Business.
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