#Trending: How to forecast, interpret and deploy trends online
)
Trends were once the purview of the press and the brands that paid them. Now, social media has laid waste to this top-down approach to popular culture and consumers have taken much of the power back, leaving brands scrabbling to keep up, never mind get ahead. In this session, the founder and CEO of CORQ and former Condé Nast editor Sara McCorquodale shares her expert tips for being first on the digital bandwagon.
● Learn how to forecast and identify trends before they pass you by
● Understand how to interpret cultural moments to fit your brand, not the other way round
● Discover how to build agility into your marketing plan so your team can behave reactively and keep pace with modern consumer behaviours
Key Insights
Unlock insights from Sara McCorquodale, CEO & Founder of CORQ, for a competitive edge:
- Strategic Trend Utilisation: Leverage social media trends for rapid brand awareness and customer acquisition, seizing growth opportunities.
- Distinguish Short-Lived vs Long-Term: Differentiate between fleeting trends and enduring content formats. Act swiftly for virality, ensure lasting relevance for enduring formats.
- TikTok's Accelerated Trends: Adapt to TikTok's rapid trend turnover. Streamline content approval for agile responses to daily emerging viral moments.
- Targeted Trend Strategies: Tailor trend approaches to your audience. Monitor influential creators aligned with your target consumers for consistent digital growth.
- Authentic Engagement: Win consumers on TikTok with creative, low-production content. Engage authentically in trends as entertainment, not just sales pitches.
- Conversion Strategies: Include clear calls-to-action in trend-related content. Strategically utilising trends profoundly impacts small business growth.
🎧 Listen to the Full session
Latest News
-
)
Bite-size updates on what happened in marketing and eCommerce this month, to keep you ahead of the curve and inform your campaigns. -
)
Ekwy Chukwuji, founder of Equi Botanics, shares how she built an award-winning beauty brand, leveraged AI to scale her business, and became a thought leader in AI-driven marketing and automation. -
)
Lauren Hannifan, co-founder of Snug, shares how she built a standout D2C brand, disrupted the furniture industry, and created impactful customer experiences on a budget. Lauren's Career and Advice ... -
)
Technology for Marketing is thrilled to announce the formation of our 2025 Advisory Board – a diverse group of marketing leaders committed to reimagining the future of marketing events. Led by our S ... -
)
Janis Thomas, Managing Director at Look Fabulous Forever, on customer-centric marketing, eCommerce growth, and engaging the over-50s demographic for lasting success. -
)
Catch up on this month's biggest marketing stories—TikTok's uncertain future in the US, Sweaty Betty's first global campaign, and Google's latest generative AI tools for retailers. -
)
Meet Carolyn Tang Kmet, a seasoned expert in eCommerce and digital marketing turned educator at Northwestern University, as she shares insights on personalisation, data-driven marketing, and building ... -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
It sounds so simple, but the biggest reason most B2B companies don’t see results from their marketing efforts is that they aren’t working to a clear strategy with objectives, the right budget, and a s ... -
)
Meet Zaria Parvez, the mastermind behind Duolingo's viral social media success, who grew their TikTok from 50K to over 11M followers. Discover how she transformed Duolingo into a social-first brand, c ... -
)
Integrating AI into Your Marketing the Smarter Way
)
)
){kind=logo}
)
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
)
.svg){kind=logo}
){kind=logo}
