Victoria Beckham on Building a World-Class Digital Customer Experience
)
In this conference session, Jarred Young, VP of Sales at Maropost, and Namor Walker, Head of Digital Operations at Victoria Beckham, shared insights on how the Victoria Beckham brand excels in creating a world-class digital customer experience.
Key Insights
Pioneering Digital-First Luxury
Namor Walker, Head of Digital Operations at Victoria Beckham, explained how the brand has been a digital-first luxury leader since 2010. This early adoption set them apart at a time when few luxury brands were online.
Maintaining Brand Authority
Walker stressed the importance of controlling the digital experience, even with retail partners. This approach ensures that the brand’s authority and identity remain intact.
Leveraging VIP Customer Feedback
Victoria Beckham uses feedback from VIP customers to test new features. This strategy ensures that any changes are in line with the brand’s luxury positioning.
Selective AI Integration
AI is introduced slowly and selectively, based on customer feedback, to avoid disrupting the luxury experience. This careful approach ensures that technology enhances rather than detracts from the customer experience.
Maropost's Multi-Channel Expertise
Jarred Young, VP of Sales at Maropost, highlighted the company's strength in multi-channel marketing solutions. Personalisation across email, SMS, social media, search, and merchandising was emphasised as crucial for enhancing the customer journey.
Commitment to Frictionless Commerce
The focus for Victoria Beckham is on providing frictionless commerce and choice, delivering the best emotional and luxury experience for every customer.
Listen To The Full Session
In summary, the session highlighted Victoria Beckham’s strategic use of personalisation, customer feedback, and careful integration of AI to create a standout digital experience in the competitive fashion market.
Even more inspiring sessions at Technology for Marketing in 2024:
Latest News
-
)
Understanding your audience is key to developing impactful marketing. Here's how James Sharman leverages consumer insights and personalisation to craft empathetic marketing campaigns. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
-(2000-×-600px)-(1920-×-1080px).png/fit-in/500x500/filters:no_upscale())
Technology for Marketing is excited to launch the Top 100 Marketing Influencers Index for 2023 to recognise those in the industry that use social media to influence, educate and innovate our sector. -
)
From zero to a million, the story of how Laura Riches co-created a brand from nothing in three months, and set out to reinvent how to market wine creatively. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
Looking at a few marketing campaigns, Ann the Storycoach teaches you to spot the storytelling and bring your customers into a different world with creative communication. -
)
Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
)
A talk about what it mean to have a genuine message in an industry faced with scrutiny, and how to craft impactful campaigns based on honesty and transparency, while not allowing perception to stand i ... -
London, 18th January 2023: CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake in CommerceNext, a leading ...
-
28 September 2022 - The UK’s biggest eCommerce and marketing technology events returned in-person, with a successful debut at London ExCeL, welcoming thousands of leading retailers and brands on day o ...
-
Digital commerce and the future of e-commerce as we know it: Pre-keynote interview with Karl Lillrud
It is often said that the best business people are those who live to solve problems - not just sell products. But sometimes it can be hard to see the wood for the trees. Organisations can struggle to ... -
It costs 80% less to keep a customer than to acquire one, yet brands are continuing to fall short in how they build relationships with their customers. Customer Relationship Management (CRM) is essent ...
