For digital marketers who want to unlock the power of contextual data to enhance customer experiences.

 

Ever gone onto Amazon and received suggestions for products related to a one-off event from two months ago, like an engagement gift? And now all you get are engagement gift suggestions, even though you don’t know anyone else getting engaged? It doesn't feel very intuitive, does it?

 

Data is everywhere, but what truly matters is how we collect, analyse, and use it. Modern technology allows us to gain deeper insights and personalise interactions with unparalleled precision. This session will delve into leveraging advanced data, such as health data from smartwatches, in-store cameras capturing customer moods, and in-store WiFi collecting customer movements. We will explore how this data can elevate marketing strategies while emphasising responsible data use and building trust.

 

What you can expect to learn:

• Personalisation as a collaborative brand-consumer relationship, not just a linear journey.

• The role of context in distinguishing individual experiences over time.

• The impact of receptivity on the effectiveness of personalised marketing.