For marketeers, e-commerce managers and direct to consumer leads who want to understand how to navigate the complex media landscape and where to invest their time and budget to deliver growth for your brand.

 

We live in a world where media consumption is getting increasingly complex with more touchpoints and platforms than ever and an increased digital attention across all demographics. With brands wanting to see results and ROI immediately, we will discuss where marketing teams should be investing their time, budget and resource in order to see growth and success.

 

What can you expect to learn:

1. We will look at the benefits of investing solely into your organic channels to grow your brand and audience

2. If you are a small to medium sized brand we will look at the perfect channel mix and resource structure to succeed

3. We will look at the benefits of a blend of paid and organic in an increasingly black box algorithm based landscape