Trust. It’s not just a buzzword, it’s a key driver in global markets that heavily influences purchasing decisions. However, many businesses struggle to accurately measure and leverage trust. Join Stephanie Gillies, Marketing Director at Trustpilot, as we delve into the complexities of the Trust Gap. This session will address the challenges marketers face and outline five essential steps to measure, build, and harness trust for tangible revenue growth, transforming it into a powerful driver of your business’s success. Key takeaways from this session include: Why trust continues to be a challenging issue for many businesses The vital importance of 'trust signals' in generating revenue and how trust differs from other reputation measurement tools How to build a compelling investment case for addressing the trust gap