With the decline of cookies and the rise of AI driven advertising, more brands are seeing success from taking a full funnel approach to their marketing.

 

Janis Thomas, Managing Director at Look Fabulous Forever, shares how they are using full funnel marketing to grow their business:

• What is full funnel marketing and why does it make a difference?

• Look Fabulous Forever's approach to customer acquisition & growing lifetime value

• The impact full funnel marketing is having on key business metrics