Why Full Funnel Marketing Matters in 2024
19 Sep 2024
The Future of Digital Marketing
With the decline of cookies and the rise of AI driven advertising, more brands are seeing success from taking a full funnel approach to their marketing.
Janis Thomas, Managing Director at Look Fabulous Forever, shares how they are using full funnel marketing to grow their business:
• What is full funnel marketing and why does it make a difference?
• Look Fabulous Forever's approach to customer acquisition & growing lifetime value
• The impact full funnel marketing is having on key business metrics