Andy Jenkins
Customer Marketing Director,
Virgin Wines
Andy is the Customer Marketing Director for Virgin Wines looking after all direct-to-consumer marketing for the business focussing on the lifetime value of the existing base of customers. With a strong focus on email and SMS marketing, Andy leads a team responsible for the biggest sales channel in the business. Having worked in the direct-to-consumer wine trade for over two decades, Andy has a passion for understanding what makes customers tick and what will encourage them to add to basket!
Sessions
-
18-Sep-2024Campaign ManagementHow Virgin Wines Drives Revenue and Profit Through Email Marketing