Anuradha De
Ecommerce & Digital Marketing Product Leader,
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A Senior Ecommerce and Digital Marketing Leader, Anuradha has over 15 years experience working with B2C and B2B brands across retail, tech, travel, hospitality and beauty. She has successfully created and implemented strategies to deliver commercial success and build sustainable organic growth through content creation & optimisation. Working with digital agencies and in-house teams, she drives profitable bookings via the website by delivering customer journey improvements through conversion rate optimisation techniques and using data & analytics.
Anuradha has also been responsible for creating & delivering the digital transformation roadmap as a Product Manager, working with cross functional teams.
She is a public speaker and is also passionate about growing, coaching and mentoring teams.
Sessions
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19-Sep-2024UX-Driven Customer AcquisitionTaking Your Personalisation to the Next Level
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