Speakers

Carolyn Tang Kmet is an associate professor at Medill School of Journalism, Media, and Integrated Marketing Communications at Northwestern University, where she specializes in marketing technology, data storytelling, and digital marketing strategy. Her research interests include leveraging geospatial information platforms to connect local needs with local resources. Tang Kmet’s efforts helped alleviate the personal protective equipment shortage for health care entities during the COVID-19 pandemic, and provided a prototype by which underserved communities could independently maximize resources. Prior to this role, she was the CMO with All Inclusive Marketing, a full-service e-commerce agency that provides analytics, marketing and site optimization services. Tang Kmet was also the director of affiliate marketing for Groupon, where she helped shape global affiliate marketing strategy. She holds a B.A. from University of California, Berkeley; an M.S.J from Northwestern University, and an M.B.A from Loyola University Chicago.