Co-located with eCommerce Expo

24 - 25 September 2025
ExCeL London

24 - 25 September 2025
ExCeL London

Speakers

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Dominique Croft

Dominique Croft

Founder, Elk & Bloom
I couldn’t wear jewellery but I grew up adoring jewellery. Obsessing, really. Though it wasn’t the beauty of the jewellery that inspired me, but with the fact I never wanted to remove it – it was an extension of myself, my personality, and the way it could make me feel in a moment. I had the most sensitive skin & an intolerance to most brands, which meant that wearing jewellery was impossible…. And I knew, like many others, I wasn’t the only one. So, in 2020, Elk & Bloom was born, through a collection of fine jewellery that’s hypoallergenic, life-proof and yet, affordable. Designed for people that want golden hour to last every hour; to wear their jewellery every day, and for an aesthetic that’s just as beautiful as you are.
Sessions

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