Farzana Nasser
eCommerce Growth Marketing & Business Transformation,
Chameleon Collective
As an Interim Head of Growth, Farzana Nasser brings two decades of expertise in driving exponential growth for direct-to-consumer brands. With a strategic focus on data-driven digital marketing, she excels in maximizing brand visibility and driving conversion rates through innovative strategies involving all aspects of marketing, including paid media, influencer partnerships, and emerging technologies. Farzana is adept at growing customer lifetime value while simultaneously reducing customer acquisition costs, making her an invaluable asset for any brand seeking to optimize its online presence, enhance customer relationships, and boost revenue. She has worked with a range of direct-to-consumer brands, including Erno Laszlo, Malin+Goetz, John Hardy, Diptyque, Vera Bradley, NEST New York, Wyndham Hotels, Estée Lauder, and General Mills.
Sessions
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19-Sep-2024The Headline StageFinding the Right Balance Between Brand & Performance Marketing
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19-Sep-2024The Headline StageFinding the Right Balance Between Brand & Performance Marketing
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