Gabriel Hughes PhD
Global Director of Advanced Analytics,
Croud
Gabriel Hughes PhD is Global Director of Advanced Analytics for Croud. Gabriel came to Croud as CEO and founder of predictive marketing analytics provider Metageni, which merged into the Croud family in early 2024. Today Croud provides an innovative suite of AI analytics and marketing technologies which use data to accelerate growth for major brands including Tapestry, AO.com, Guinness, Jimmy Choo, Toolstation and Schuh. With over 25 years experience in quantitative analytics research, Gabriel was previously Head of Attribution at Google where he developed and patented the original MTA solution. Gabriel has a PhD in Applied Economics.
Sessions
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18-Sep-2024Data, Analytics & PersonalisationUnlocking Potential for Brand & Performance: a Data-Driven Approach
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