Laura Watson
Senior Customer Director,
Optimizely
Laura supports large and strategic B2B and B2C brands to maximise the impact of their digital presence, as Customer Success Director at Optimizely. Her expertise in technology for managing the entire marketing lifecycle, from content creation to eCommerce and digital experimentation, empowers organizations to reduce digital risk, captivate their audiences with personalised experiences, and ultimately drive leads and revenue. Originally hailing from Melbourne, Australia, Laura is now London-based and leveraging her background in Marketing Operations, and Digital Asset Management to propel customers through a robust data-driven process to optimize customers experiences. Join us to gain insights from Laura's dynamic perspective on orchestrating the marketing and content lifecycle.
Sessions
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19-Sep-2024Campaign ManagementIt’s Time to Reimagine How You Run Marketing Campaigns
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