Melanie Mitchell
Global Digital Commerce Lead,
Diageo
Melanie specialises in enhancing the eCommerce propositions for iconic brands such as Johnnie Walker, Guinness and thebar.com. Before joining Diageo, Melanie gained extensive experience in digital products and marketing strategy through various agency roles. Additionally, she co-founded a wellness marketplace that operates across multiple cities in the UK.
Sessions
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19-Sep-2024UX-Driven Customer AcquisitionDiageo: building scalable multi-brand, multi-market experiences that drive results
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