Speakers

Roberta Cianetti has created and driven high impact social, communications, partnerships strategies as well as multicultural teams for some of the most iconic global brands in media, engaging billions of consumers through resonant content and messaging. For over a decade, Roberta was a senior executive at Condé Nast, one of the world's most renowned media companies creating and distributing print, video, and film, digital, audio/podcasts and social. She led the global social strategy for all Condé Nast brands, across 32 markets, including Vogue, The New Yorker, GQ, Vanity Fair, Wired, Architectural Digest (AD) and Condé Nast Traveler, generating newsworthiness, brand reputation and awareness, driving audience development, engagement, innovation, facilitating partnerships to grow consumer revenue (e-commerce, subscriptions & memberships) and advertising (display, video sales, new formats), maximizing monetization, establishing an effective presence for all brands, nurturing knowledge and collaboration and enabling key company stakeholders on social media. Her tenure at Condé Nast included directing social media at a country level for Italy where she set up and led for many years a thriving central strategy unit (across all platforms) supporting all Condé Nast Italia properties, building numerous Influencers campaigns, deals, pilots and initiatives, quadrupling brand engagement, furthermore developing and executing content and messaging, and PR across a variety of audiences. Prior to her current role at Il Sole 24 ORE, she additionally led video & content production and social media for donnamoderna.com, the largest Italian digital destination for women, as well as Mondadori Books and created new content, community white-label formats and strategies for Virgilio.it, Italy’s first web portal. Her career began with a notable presence in PR agencies, where she specialized in digital communications & events for clients in Web, Technology, Finance, and Healthcare. Beyond her corporate roles, she is actively engaged as a keynote speaker, moderator and lecturer at various International Digital Marketing, Social, Tech & AI conferences, and postgraduate teaching courses. She is a staunch advocate for women’s advancement and equal opportunities, and she has a strong interest in AI governance and regulations. An accomplished scholar, she holds a summa cum laude degree from the University of Perugia (Italy) and Turun Yliopisto (Finland). She furthered her education with a MA Media Relations at 24ORE Business School in Milan (Italy) and a MA of Arts at the University of Warwick (UK). Demonstrating her commitment to continuous growth, she obtained an Executive MBA with the highest distinction from Luiss Business School in Rome (Italy).