Zaria Parvez
Senior Social Media Manager,
Duolingo
Zaria Parvez is Duolingo’s senior global social media manager. She leads social strategy, community management, and creator partnerships across all major social platforms. She spearheaded the development of Duolingo’s TikTok account. As a direct result of Zaria's work on Duolingo's TikTok strategy and execution, the now-famous TikTok channel grew from 50K followers in September 2021 to 11M followers today. What started as a test-and-learn initiative has become Duolingo's most successful social buzz and word of mouth initiative to date – all because of Zaria's insights, instincts, and expertise. More broadly, Zaria is a role model for a new, diverse class of Gen Z social media talent and has proven what's possible when given creative freedom and trust in the work she does. Since her time at Duolingo, Zaria has been named AdAge Social Marketer of the Year 2021, Adweek Creative 100 and Forbes 30 under 30.
Sessions
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18-Sep-2024The Headline StageThe Rulebook of Creating a Social-First Brand
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18-Sep-2024The Headline StageThe Rulebook of Creating a Social-First Brand
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