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Influencers have become influential drivers for brand growth and audience expansion. This Technology for Marketing session on influencer marketing, led by Gordon Glenister, a global influencer marketi ... -
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When it comes to perfecting your digital strategy, it's crucial to grasp and tackle the hidden costs of bounce rates. -
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Uncover the secrets behind the Financial Times' success in mastering content personalisation through automation. -
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Bite-size updates on what happened in marketing this month, to keep you ahead of the curve and inform your campaigns. -
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In a landscape dominated by AI, understanding the reasoning behind the algorithms is not just a choice but a strategic advantage for marketers. -
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Ian Gibbs presents The CMO Effectiveness Toolkit, a valuable resource designed to empower marketing professionals with tools and insights crucial for demonstrating the true value of marketing spends. -
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Paul Brett, Executive Producer at Flying Tiger, delves into the dynamic landscape of movie marketing and its intricate dance with cutting-edge technologies. -
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The landscape of customer communication is undergoing a profound transformation, and at the heart of this evolution is the rise of rich messaging channels. -
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Gain insights from industry leaders on the power of authenticity in influencer marketing, the impact of emotional content, attention-grabbing PR stunts, and the significance of consistency in influenc ... -
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Explore the nuanced challenges of purposeful branding in this session by Scott Somerville, CMO of E.ON U.K., as he delves into the pitfalls of perfectionism and the strategic use of imperfections to f ... -
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Navigating the intricate world of content marketing in the tech industry demands a strategic approach. Gavin Jordan's insights from The Drum's Open Mic provide a roadmap for tech companies to create c ... -
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The role of in-house agencies has evolved into a powerhouse of creativity and innovation. Julia Arenson, the Head of Creative Operations at Specsavers, took centre stage at the Technology for Marketin ...
